Transforming Business Culture: A Rapid Marine Success Story

When Plymouth-based marine accessories specialist Rapid Marine began working with wavemind in September 2024, their focus was simple: support their Marketing Manager to deliver more impact and reduce the stress of working reactively.

The business was growing fast. They needed systems and processes to drive marketing forward, but also leadership mentoring that would give their Marketing Manager the confidence, mindset, and tools to thrive.

What no one expected was just how much it would change the way she felt about her role and herself.

“The mentoring has been truly transformational. I feel more confident, motivated, and excited about the challenges ahead. I now have the tools and techniques to make a real impact — and, most importantly, I’m enjoying my job more than ever.”

The Challenge: Navigating Rapid Growth

Rapid Marine, based in Plymouth, Devon, designs award-winning accessories for tenders and jet skis, supplying superyacht owners and crews worldwide. It’s a high-performance market that demands precision, innovation, and service excellence.

Courtney Phillips, their Marketing Manager, was talented and committed. But like many marketing leads in growing SMEs, she was working reactively. Without consistent systems, her time was dominated by urgent tasks rather than strategic priorities.

The Need for Change

Courtney faced a common challenge. The rapid growth of Rapid Marine created pressure. She needed to shift from a reactive to a proactive mindset. This change was essential not just for her role, but for the entire business.

The Approach: Building Trust and Systems

The first step wasn’t about processes; it was about trust.

I took time to get to know Courtney, making sure she knew I wasn’t a threat and that my role was to help her succeed. She had worked with consultants before but never really clicked. Something had always felt off.

Through a mutual acquaintance, wavemind was recommended for its culture and leadership expertise, alongside its strategic marketing knowledge. From our very first conversations, things began to click.

We built trust quickly, which made it possible to tackle both the operational and personal sides of her role. Together, we:

• Defined what success looked like for her and the business.

• Built simple, repeatable systems and processes to reduce firefighting.

• Worked on mindset, confidence, and decision-making under pressure.

• Created space for her to think and act strategically, not just reactively.

  
  

The Transformation: Beyond the Office

The results reached far beyond the office walls.

Courtney’s MD noticed a step-change in her performance. Her family saw a positive shift in her energy and outlook. She was delivering more for the business, feeling more confident in her role, and enjoying her work again.

“Hearing from both my MD and even my family that they’ve seen such a positive change in me has been amazing. The support from wavemind has made all the difference.”

Why This Matters for Devon and South West Businesses

For SME leaders in Devon and across the South West, this story is a reminder that your business is only as strong as the people leading it day-to-day.

When those people are supported with the right tools, mindset, and systems, the return is exponential — not just in business performance, but in personal wellbeing and motivation.

Investing in Leadership Mentoring

Rapid Marine’s experience proves that investing in leadership mentoring and culture support is not a luxury. It’s a growth multiplier.

When leaders feel empowered, they can inspire their teams. This creates a ripple effect throughout the organisation. It fosters a culture of collaboration, innovation, and resilience.

The Ripple Effect: Culture and Profit

A strong culture can lead to better business outcomes. When employees feel valued and supported, they’re more engaged. This engagement translates into higher productivity and, ultimately, better profits.

If you’re a business owner in Devon or the South West looking for leadership mentoring that combines culture transformation with strategic marketing expertise, get in touch with wavemind for a confidential conversation.

Conclusion: Your Path to Transformation

In conclusion, the journey of Rapid Marine highlights the importance of investing in people. It’s about creating an environment where leaders can thrive.

When you focus on both people and profit, you can build a more joyful and productive business. So, why not take that step today? Embrace the change and watch your business flourish.

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